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Overview

The Dream Machine Recycle Rally™ is part of the larger Dream Machine program – a collaboration between PepsiCo, Waste Management and Keep America Beautiful, that utilizes www.greenopolis.com – which will make thousands of recycling kiosks available in popular public venues – schools, gas stations, supermarkets, stadiums, public parks – to make it more convenient and rewarding for people to recycle on-the-go.  The Dream Machine program is designed around PepsiCo’s goal of increasing the U.S. beverage container recycling rate from 34 percent to 50 percent by 2018.

But, realizing the benefits of recycling requires people to participate. The program is now looking for the enthusiasm and passion of students, parents, and school faculty and administration to help make recycling part of everyday behavior and make a difference for our planet by collecting 22 million pounds of recycled material by June 2011.

As part of the Dream Machine Recycle Rally, students will be encouraged to collect as many non-alcoholic beverage containers (plastic bottles and aluminum cans) as possible and bring them in to school to earn points redeemable for rewards with local businesses and national retailers, such as sporting goods, electronics, gift cards, educational events, and music, books and videos - and we’re adding new rewards all the time!  The more a school recycles, the more rewards they can earn!  In addition, there are new program incentives being announced frequently so be sure to check back on this site often to learn more.

We know time and resources are limited so laptops and scanners, promotional materials and detailed program information will be provided so that involvement in the program comes at no cost to schools.

And, arranging for the recyclable containers to be picked up is easy – local Waste Management representatives, or another program representative, will work with schools to put together a collection plan. Once that’s set, Waste Management, or another approved recycler, will simply pick up the recyclables, audit them to validate the points earned, and take them to a local recycling facility for processing.

What’s more, for the bottles and cans recycled through the Dream Machine Recycle Rally, PepsiCo will provide support to the Entrepreneurship Bootcamp for U.S. Veterans with Disabilities, a national program offering free education in entrepreneurship and small business management to post-9/11 veterans with disabilities, so that our nation’s heroes can make their own dreams come true.

Come apply to be part of the program and help make dreams come true for post-9/11 disabled veterans, Mother Earth, and your school! Click the Apply tab above to get the process of becoming a Dream Machine Recycle Rally school started!